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Mar 22, 2018nbsp;0183;32;Mississippi Public TV:. Ill. casino wholesale mtf slot review February 8, 2018.Back in May, Adidas announced that it was looking into the possibility of a partnership with Chinese internet giant Tencent. Since then, the company has revealed exactly how the arrangement is going to work: Adidas is going to market “zips” and sneakers based on Tencent’s Heroes of War franchise. In terms of what those products will be, well, Adidas has yet to actually announce anything.

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That all changes this week, when the company releases three products based on the company’s Heroes of War lineup. The sneakers include an Adidas Originals iteration of the US Air Force 1 as well as a hybrid model that combines the silhouettes of the Stan Smith and 574 in an Adidas-branded silhouette. The most interesting of the three, however, is a five-layer zip made of 10k gold. You read that right: Adidas has created a golden version of the foot-and-mouth disease zips currently found on its models.

As for where Adidas plans to market these collaborations, it turns out that the Chinese market is actually far more important to the company than the US market. Adidas CEO Kasper Rorsted has revealed that the number of MOCA sneakers sold in the West could reach 1.5 million before the year’s end, but the reality is that the vast majority will be sold in China. “When we start to release in the US, it is going to be a tiny amount,” Rorsted tells Bloomberg in an interview.

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“The US is only 16.8 percent of our revenue,” he says. “We are going to focus on making sure that our customers know what we are doing in the future, and learn a lot more about the US market.”

The company’s decision to develop a partnership with Tencent is one of a series of serious missteps for the American sneaker brand. Just last week, Adidas was forced to drop plans to release a smaller version of the D.Lux in the United States; though the 2E version will still be released in the States, Adidas had planned on releasing a 1E in direct competition to the Nike Air Max 1’s.

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